INSTAGRAM - THE GOLDEN GUINEA, LOOE
Here are examples of the Instagram work I did for 'The Golden Guinea' cocktail bar and progression of engagement, which grew under my content creation.
I wanted to focus on maintaining the visual aesthetics of the garden and staying true to the owner's vision, while also catering to a wider audience and encouraging more tourist trade than local trade. I did this by capitalising on the idea of a 'Secret Garden', fairytale-esque, as well as maintaining elements of a 'beachside bar' and the oceanic surroundings of the Cornish town.
IN THIS SOLITUDE
bringing new perspective to the travel and tourism industry
"In This Solitude" is a pro-sustainable, new publication focused on anti-gentrification and accessibility in the travel and tourism sector, diving into specifics of cultural heritage and experience. It is written in the tonality of stream of consciousness, diary entries and retro film photography to encapsulate, truly, what it means to have seen the world (or as much of it as you can).
ETHEREAL HANDMADE JEWELlERY - ADVERt
I WROTE:
In a world of increasing and endless demand, a world saturated in the throes of over-consumption, a world that is dying and has no time for anything but speed, brands like Ethereal Handmade are bringing, tenderly and surely, slow-living and gentle care back into the fashion industry.Crystals, clouds. The endless above and the delicate earth below. Ethereal Handmade brings in effortless fluidity to already transcendental pieces, blending colour spools of gold, silver, and saturated quartz. Minute and infinitesimal wire wrappings adorn the clean cut edges of crystals from all over, for all over, ethically sourced and responsibly made.As you browse their website, or stumble upon their curated Instagram, you are, undeniably, immediately, transported straight to soft grass picnics - to lake water in between your toes - to waking up sunscreen-sticky. Ethereal Handmade is hot piping tea; it is dew in the early hours of the morning; it is drawing faces on hands with chewed up biro. It is childlike, free, and yet irresistibly elegant.It is hard, in these years, the shadow of the outer world creeping to our iris edges, to feel as beautiful as we can, to feel in touch with that divinity that once sprouted us from the earth. But Ethereal Handmade manages to encapsulate that feeling in each handmade piece: they show that, despite the hardships, despite the sore eyes and tired hands, we are, at our cores, wholly and undeniable, ethereal beings.
EXAMPLE ARTICLE TITLES
These are all titles and focal point ideas for articles I drafted up to publish on either my website or my Medium. Here I carefully constructed them to work with SEO algorithms and attract web traffic but also to retain a level of quirk and individuality - I believe personality is essential in directing web traffic to articles and blog content.
